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Alignment and integration between WCM and company values |
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TRACC Reference:
Leading and Managing Change |
TRACC Stage:
2
TRACC Implementation action:
2IA2 - Build a Shared Vision for Change
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What makes this practice GOOD?
A WCM logo is created to promote the change, a simple and clear WCM vision is developed, and WCM is communicated together with the company values to illustrate its strong alignment.
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Result (What has been the result of implementing this practice?):
The links between WCM and other company initiatives are clarified — this avoids confusion among employees and communication effectiveness for change vision is achieved.
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